The CMO Accelerator | Singapore Edition
Part of the LIONS CMO Accelerator City Edition series
World-class leadership learning. Now in Singapore.
For more than a decade, the CMO Accelerator at Cannes Lions has brought together the world’s most influential brand leaders, supporting senior marketers in sharpening their creative leadership, expanding their perspective, and building lasting peer networks.
Designed for senior marketing leaders across Asia-Pacific, this two-day immersive programme combines LIONS’ global expertise with regional perspectives, bringing together leading practitioners and peers to explore the challenges and opportunities shaping marketing leadership today.
Why attend the CMO Accelerator | Singapore Edition
- It’s designed by people who’ve done the job.
The programme is practitioner-led, shaped by CMOs and senior marketers, and built by real work that delivers results - Off-stage is just as important as on-stage.
Attendance is curated. So, you’ll learn alongside senior leaders with comparable responsibility – facilitating honest, peer-level connection. - Global standards. Asia-Pacific focus.
The Singapore Edition combines LIONS insight with regional market context, so your learning is world-renowned and immediately applicable. - It’s immersive, not performative.
This is not a conference. It’s a focused, discussion-driven experience that delivers clarity rather than content overload. - It connects you to a global CMO community.
City Editions are part of a year-round global programme, not a one-off event. Meaning you’ll have a ready-made network from day one.
Meet the speakers
Amy Tsai
Amy Tsai
Consultant, Specialised Product Delivery
Mastercard
Asheen Naidu
Asheen Naidu
Group ECD
Leo
Brent Smart
Brent Smart
Former CMO
Telstra Australia
Chris Burggraeve
Chris Burggraeve
Founder
Vicomte LLC
Deepak Chandran
Deepak Chandran
Head of Marketing Effectiveness Practice- APAC Consumer & Marketing Insights(CMI)
Fernando Machado
Fernando Machado
Chief Brand Officer
Chipotle
Jeremy Lee
Jeremy Lee
Head of Middle East & South Asia
POPMART
Lex Bradshaw-Zanger
Lex Bradshaw-Zanger
Chief Marketing & Digital Officer
L’Oréal South APAC, MENA Region
Marcus Chew
Marcus Chew
Managing Director, Group Retail Marketing
UOB Limited
Dr Marcus Collins
Dr Marcus Collins
Professor and Author
University of Michigan
Peter Khoury
Peter Khoury
Regional CCO Omnicom Advertising Asia
CCO TBWA\Singapore
Foo Siew Ting
Foo Siew Ting
TRANSFORMATION GROWTH LEADER
Programme Director
Shazan Zahir
Shazan Zahir
Head of Beauty and Wellbeing
Unilever International
Simone Heng
Simone Heng
Award-winning Author and Global Keynote Speaker
Simone Heng Speaking Pte Ltd
Subba
Subba
Founder
BeingSattvaa
Sunny Park
Sunny Park
Founding Principal
KOhesion
Wan May Ang
Wan May Ang
Managing Partner
Egon Zehnder
How it works
The programme begins at 8:30am on Thursday 15 October, with breakfast provided. Day one concludes at approximately 6pm, followed by networking drinks. Day two finishes at 4pm. All meals and refreshments are included throughout the two-day experience.
Before you arrive, we connect with each participant to understand your most pressing strategic challenges – the issues you are accountable for solving.
During the programme, you’ll work through these challenges in facilitated roundtable sessions with the Programme Director, ensuring each issue is addressed before you leave. Guest speakers from the senior marketing community across APAC will share proven insights and engage directly with your questions.
By the end, you’ll have actionable strategies for driving growth across Asia-Pacific markets, unlocking creative excellence, and strengthening your leadership impact in one of the region’s most dynamic business hubs.
Who should attend?
We’re looking for senior marketing leaders responsible for brand building, marketing strategy or business growth, with a proven track record of leadership and a drive to push how brands and businesses are built.
Which industries and companies do attendees typically work in?
Which roles are they typically working in or aspiring to be?
Global Multinationals
Chief Marketing Officer
High-growth regional businesses
Chief Brand Officer
Private and public companies
Chief Growth Officer
B2B and B2C brands
Chief Experience Officer
Financial institutions
VP or SVP Marketing
Healthcare
Global Brand Director
Tech
Head of Brand or Marketing
Meet the Programme Director
Foo Siew Ting
Transformation Growth Leader | CEO, Soul for Profit Advisory | Former Global Chief Brand & Insights Officer, HP
Siew Ting is a transformational growth leader with more than 25 years of global experience spanning HP, Unilever, Mars, Diageo and Fonterra. She is recognised for driving business transformation through the combination of commercial strategy, brand leadership and human-centred growth.
During her tenure at HP Asia-Pacific, she led a transformation that delivered US$2 billion in incremental revenue and propelled HP Gaming from #9 to #1 in North Asia within just 18 months.
Today, Siew Ting advises boards and executive teams through Soul for Profit Advisory and is the Amazon #1 bestselling author of Building Brands with Soul. She is also a six-time Campaign Asia Most Purposeful CMO and serves on several marketing and technology advisory boards.
Why lead the CMO Accelerator Singapore Edition?
Siew Ting believes Asia isn’t just a growth market for CMOs to navigate, it’s the market defining marketing's next chapter. Her research on China's brand revolution includes what she calls "Chu Hai with Soul" brands – combining Chinese innovation with cultural intelligence. This puts her at the intersection of two forces every senior marketer must understand: the competitive reality reshaping global brand strategy and the leadership disciplines required to respond. As author of “Building Brands with Soul” and a proven operator who delivered US$2 billion in incremental revenue, she brings a tested framework that goes beyond inspiration. She’s here to help aspiring CMOs build the commercial rigour, cultural fluency, and personal resilience to lead with soul and prove it on the P&L.
Get involved
Contact Melanie Speet: melanies@spikes.asia today to discuss partnerships and collaborations.
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Explore the CMO Accelerator
CMOA Singapore is part of the global CMOA City Editions series. Whether you’re looking to explore the global City Editions or learn more about the Singapore Edition, it starts here.